Lessons from building, fixing, and owning businesses.
Our founders write these articles, briefings, and company notes. They cover costly choices: the wrong product or vendor, an AI project with no useful result, or a system update that never ends. We link to sources for outside facts and mark our own estimates as such.
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The most expensive mistake in business: building the wrong product
How to buy software development without getting burned
Where AI creates value in a mid-sized company
Technical due diligence: what to look at beyond the code
Modernizing a legacy system without stopping the business
Rescuing a delayed product: the first thirty days
Transformation is an operating-model problem, not a software problem
AI agents for internal teams: a briefing for operators
Preparing a technology company for a funding round
Think like an owner: three principles before committing capital or time
A new front door for Soldatovic Holding Co.
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OPERATING NOTES
Operating Notes
About once a month, Jovan and Ivana send one article and up to three useful links on products, AI, business change, or investment. You can leave with one click.
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From the archive
What Every Fund Investor Should Ask: A Practical Due Diligence ChecklistOriginally published 30 August 2025. Preserved from our previous website.