In 2025, Soldatovic Holding took a strategic step into the agricultural and nutraceutical arenas by acquiring 40% of GojiVale d.o.o., a 100% domestic, organic goji berry producer located in southeastern Serbia. This JV marks our company’s inaugural venture into the pharmaceutical-grade health food sector—anchored in sustainable agriculture and grounded in local roots.

About GojiVale d.o.o.
GojiVale cultivates both red and black goji berries using exclusively organic farming methods—no synthetic fertilizers, pesticides, or GMOs in southeastern village Voljcince, Serbia. These superfood berries are processed into a variety of high-quality health products, including dried fruits, powders, and extracts, primed for both domestic and export markets.

This move positions Soldatovic Holding at the intersection of agriculture and health innovation—leveraging local expertise to nurture products rich in antioxidants, vitamins, and bioactive compounds such as AA‑2βG, phenolics, and flavonoids—well-documented for their nutritional and therapeutic properties

Key Value and Strategy Highlights

Local Impact, Global Potential
By embedding cutting-edge, health-focused agriculture in southeastern Serbia, the JV supports rural development while tapping into global health-food demand.

Organic Superfood Focus
The goji varieties GojiVale nurtures—especially black goji—are increasingly valued in health and wellness circles for their antioxidant potency and unique nutrient profiles.

Strategic Market Expansion
Through GojiVale, Soldatović Holding gains entry into the fast-growing global goji market, already valued at over USD 2 billion and projected to rise further.

Aligned with Agroforestry Principles
This JV sits perfectly within the “Sustainable Agroforestry & Nutrient-Rich Crop Cultivation” framework—promoting biodiversity and long-term ecological balance.