At Soldatović Holding, we are proud to announce a new project close to our hearts — and our roots. We are investing approximately €2.5 million in the construction of a 14-unit A-Frame lodge complex on a 55-are estate in Vučkovica near Ivanjica, ancestral land that has been in the Soldatović family for generations.

This project will not only create a modern mountain retreat but also become the home of our innovative concept: the Dynamic Gastronomy Experience (DGE) — a cultural and culinary journey designed to bring people back to traditions and nature.

Rooted in Heritage, Built for the Future

For our family, Vučkovica is more than just land. It is a place of origin, memory, and tradition. By transforming this property into a vibrant hospitality and cultural venue, we aim to honor our heritage while building a space that creates unforgettable experiences for future generations.

Project Highlights

• 14 modern A-Frame houses arranged on a mountain slope

• Central patio with BBQ and social spaces, surrounded by pine forest

• Designed by KUBIRON Architectural Design Studio from Niš

• Construction by MK Rudak from Ivanjica

• Investment value: €2.5 million (fully financed by Soldatović Holding)

• Completion goal: Q4 2027

• Events start: Q3 2027

A Different Kind of Experience

The Vučkovica complex will be much more than accommodation. It will offer guests immersive activities that connect them with Serbian tradition and natural rhythms:

• Harvesting raspberries, blackberries, and apples with local farmers
• Horseback riding adventures through mountain trails
• Foraging mushrooms and walking among pine groves
• Participating in traditional Serbian festivities, paired with curated gastronomic experiences

The goal is to create a family-friendly, authentic atmosphere where visitors feel the nostalgia of the old Serbian village while enjoying modern comfort and design.

Words from Our Leaders

“We are proud that land which has been in our family for generations will now become a home for others, offering the nostalgic feeling of the old Serbian village that so many of us crave in today’s fast world. This is not only an investment but a way to preserve heritage while creating lasting experiences of peace and belonging.”

— Jovan Soldatović, Founder & Chairman, Soldatović Holding

“Designing this project is a privilege. Our vision is to create a space that feels both authentic and modern – a balance between nature, tradition, and architecture that will stand as a model for sustainable hospitality in Serbia.”

— Milan Živadinović, Lead Architect, Arh Studio Kubiron

Looking Ahead

With construction planned through 2027, the Vučkovica project is set to become one of the region’s most innovative hospitality and cultural destinations. Beyond creating jobs and attracting visitors, it will help preserve local traditions while presenting them in a modern, globally appealing way.

This is not just a project — it is a vision for how heritage, hospitality, and innovation can come together to create something truly timeless.