Ten years ago, Soldatović Holding was born from one family’s decision to return home—to Serbia—with a bold commitment: to build sustainable, values-driven businesses that serve people, create impact, and endure.
Today, we mark a decade of that commitment. A journey that began in 2015 with small but strategic steps in IT and consulting has evolved into a diversified ecosystem spanning energy, agriculture, hospitality, finance, and innovation.
From Legacy to Leadership
At every phase of our growth, we’ve anchored ourselves in three unwavering principles: trust, long-term thinking, and responsibility.
Those principles were tested—through global crises, market volatility, and regional challenges—but they’ve held strong. They continue to guide us as we invest in Serbia’s rural regions, scale sustainable technologies, and bring world-class solutions to European and global markets.
Message from the Founder
“In a world that often feels uncertain, we remain focused on what endures: the land we build on, the people we serve, and the future we shape together. Our success was never measured by short-term gains, but by how deeply we can root trust, integrity, and resilience into everything we do.“
— Jovan Soldatović, Founder & Chairman
Looking Ahead: What Comes Next
We’re not just reflecting on the past—we’re actively shaping the next 10 years.
In 2025 and beyond, Soldatović Holding will:
– Launch construction of a 14-unit luxury A-frame hospitality complex on ancestral land in Vučkovica, near Ivanjica.
– Expand our joint solar manufacturing capacity in Zhejiang from 5GW to 10GW by 2030.
– Introduce a new line of premium, organic goji-based wellness products through GojiVale.
– Scale our investment footprint in high-efficiency heat pump systems across Europe.
– Formalize a regional impact initiative supporting schools, courts, and agricultural cooperatives in underserved areas.
A Word of Thanks
To our partners, employees, communities, and clients—we are here because of you. This anniversary is not a finish line. It is a starting point for a renewed vision and responsibility to lead with wisdom, integrity, and boldness.
Here’s to the next 10.
– The Soldatović Holding Team
