The gap between dream and reality is gone. We bridge the rest.
We design and build software, AI systems, and digital products. A founder leads each project and stays responsible until it works. Both founders have delivered products in the United States, Switzerland, and Serbia for more than a decade.
Most of the work we are asked to do starts with one of these
Work that depends on spreadsheets, email, and staff memory
Teams manage orders, approvals, reports, and customer requests through inboxes and shared files. This works until a key person leaves, demand grows, or a customer needs data that no one can find.
Digitize manual operationsThe company wants AI but does not know where it will help
The board has asked about AI, and vendors have made their case. You still need clear answers. Which tasks suit AI? Is the data ready? What will it cost? How will you control the risks?
Find where AI can create valueA product that is late, over budget, or no longer trusted
The roadmap has slipped twice. The estimates keep growing. The team is busy, but nothing ships. You need an honest review of the architecture, scope, and delivery plan. Then you can decide what to keep.
Rescue or accelerate a delayed productTechnology that works, with no way to sell it
You may have an internal tool, a research result, or a system built for one client. Other firms want it. To sell it, you must turn the technology into a clear product and a sound route to market.
Commercialize existing technologyFour things we do well
Each capability takes you from a decision to a working result. Most projects use two of them.
AI & Intelligent Systems
We find where AI can save time, cut costs, or improve a product. We then build the data pipelines, agents, and controls needed to run it. You own the result.
Digital Transformation
We replace manual and disjointed work with systems that fit your business. This can include process digitization, legacy upgrades, system links, and changes to roles and routines.
Digital Products & Platforms
We take a product from idea to launch, then help it grow. The work covers strategy, design, architecture, engineering, and day-to-day product operations.
Commercialization & Growth
We turn working technology into a product that people can buy and use. We define the offer and route to market, then set up pricing, onboarding, billing, and analytics.
Situations we are built for
We explain fourteen common situations, the work each one needs, and the result you can expect. Here are six.
Work and results, with clear roles
Jovan led the technology for a social recommendation platform from strategy through its iOS and Android launch. It reached more than 18,000 active users in its first year. Product data helped the team improve retention and session length. Jovan also prepared the technology review for a funding round.
Read the case study
What the record shows
Both founders have built and delivered digital products since 2014. Their work spans startups, large firms, and the public sector.
Founders have delivered products for clients in the United States, Switzerland, the United Kingdom, Germany, and Serbia.
The founders cover product choices, system design, engineering, and delivery, so the plan and build stay together.
Products launched in consumer services, wealth management, ESG data, logistics, document OCR, customer experience, and public services.
Technology reviews prepared for venture funding and for a major bank's review of a data platform.
How an engagement runs
We start with a direct talk about the problem, not a long sales process.
- A conversation
- Assessment or discovery
- A clear proposal
- Build or change in clear stages
- Launch, run, grow, or hand over
A conversation, within two working days
You tell us what is broken, late, or not yet built. One of the founders reads it and replies. If we are not the right fit, we say so and, where we can, point you to someone who is.
Assessment or discovery
We review the systems, data, team, and costs within a short, fixed scope. We then share our findings, plan, and estimate. You keep the findings even if you do not continue with us.
A clear proposal
One document sets out the scope, architecture, team, milestones, price, assumptions, risks, and accountable founder.
Build or change in clear stages
We show working software and measured progress every few weeks. We record decisions and price scope changes before we make them.
Launch, run, grow, or hand over
We stay through launch and the first months of use. We can then hand the work to your trained team or stay as a long-term partner.
Two founders. One accountable pair.
A named founder is responsible for each result. The person who designs the plan also leads the work.
Jovan Soldatovic
Jovan leads architecture, engineering, security, and scale. He has more than a decade of experience as a technology lead and CTO across SaaS, cloud systems, AI, DevSecOps, and technical due diligence.
Jovan Soldatovic
Ivana Soldatovic
Ivana leads product choices, delivery, and the way teams run the work. She has more than a decade of experience in product management, business architecture, agile change, and delivery.
Ivana SoldatovicOur Operating Model
PRODUCT + TECHNOLOGY → DELIVERY → CAPITAL
Product
IvanaDiscovery, business architecture, product strategy, transformation
Technology
JovanTechnical strategy, system architecture, engineering, AI / security / infrastructure
Delivery
Launch, govern, scale
Capital
Invest, acquire, own
Selected work
Wealth management and CRM platform
Wealth-management and CRM platform with KYC, end-to-end encrypted messaging, and an AI document repository
ESG data platform
ESG SaaS platform aggregating more than 1,500 data sources for financial modelling and portfolio management
Central Registry for Agriculture
Public-sector registry delivered through the full software-development lifecycle
We also build and own businesses
Soldatovic Holding Co. is a family business. We also build, fund, and run businesses in energy, farming, and hospitality. This owner view shapes our work. We care about total cost, the work needed to run a product, and whether it will last. Our emblem uses a family mark found on a grave dated 1827. We take a long view.
Investments & VenturesLatest insights
Questions people ask us
01What does Soldatovic Holding Co. do?
We design and build software, AI systems, and digital products. We also improve systems and bring products to market. We take responsibility for the result, not the hours. The founders who plan the work also lead it. The family also builds, funds, and runs its own businesses.
02Are you a software agency?
No. We do not sell developers by the hour. We agree on a clear result, such as a live product or a working system. A named founder is responsible for that result. Engineering is part of the work, not the service we sell.
03Who do you work with?
We work with established and family firms, funded startups, investors, large companies, and public bodies. They come to us to build, fix, or update a product or system. Most are in the United States, Switzerland, the United Kingdom, Germany, and Serbia.
04How do I start?
Use Start a Project and tell us what is broken, late, or not yet built. A founder will reply within two working days. We often begin with a short review at a fixed scope. You keep the findings even if you do not continue with us.
Start with a conversation, not a proposal.
Tell us what is broken, late, or not yet built. A founder replies within two working days. If it is a fit, the next step is a short assessment whose findings are yours to keep.